Concept2's Annual Holiday Challenge Honors the CAE, SlowFood, Oxfam International and Feeding America

FOR IMMEDIATE RELEASE

Contact: Meredith Haff
Concept2
(877) 887-7805
meredithh@concept2cts.com

WORK OUT TO FEED OTHERS IN CONCEPT2’S ANNUAL HOLIDAY CHALLENGE
Concept2’s 10th Annual Holiday Challenge to Benefit Food-Related Organizations

November 23, 2009 – Morrisville, VT – With holiday foods everywhere you turn this time of year, Concept2 offers a way to fend off holiday weight gain and stress while helping others in need with the 10th Annual Holiday Challenge. This year, the Holiday Challenge helps put food on the table for struggling families by supporting organizations whose mission it is to make sure our food is healthy, sustainable and that no one goes hungry.

Participants choose an exercise goal of 100K or 200K to complete between Thanksgiving and Christmas, and then record their progress online in the free Concept2 Online Logbook. The Holiday Challenge rewards motivation and perseverance, not speed. Finishers are recognized with certificates of completion and honorary pins. In the past ten years, Concept2 rowers have rowed over 5.3 trillion meters! To include even more participants, Concept2 invites skiers to include their Concept2 SkiErg meters as well.

For every person who rows or skis at least 100K during the challenge, Concept2 will donate $.02 for every kilometer (1000 meters) to one of the following organizations: Oxfam International (oxfam.org), Slow Food USA (slowfoodusa.org), Feeding America (feedingamerica.org) and The Center for an Agricultural Economy (hardwickagriculture.org). For each kilometer beyond 100K, Concept2 will donate an additional $.04. There are awards in kids and adaptive categories as well.

“Keeping fit and eating healthy can be especially challenging at this time of year,” explains Concept2 Co-Founder Judy Geer, “and the Holiday Challenge provides a great goal to help participants stay focused.” The Holiday Challenge provides incentive to stay healthy during the holidays while also helping those in need. The not-for-profit organizations in this year’s Holiday Challenge were chosen based on their efficient use of funding, reputation and unique programming. Participants have a choice of which organization they choose to support.
In 2008, Concept2 first supported charitable causes through the Holiday Challenge; over $26,000 was raised for organizations working on environmental issues. This year’s goal to raise $30,000 requires the dedication of rowers and skiers to join together for a good cause, one meter at a time.

For more information on the 10th Annual Online Holiday Challenge, or for details on where to find a Concept2 Indoor Rower at a health facility near you, please visit www.concept2.com.

Concept2 was founded by Dick and Peter Dreissigacker in 1976. Fresh from Olympic training, the two brothers designed and manufactured carbon fiber racing oars, then went on to create the world’s first air-resistance indoor rower. The SkiErg, launched in 2009, builds upon Concept2’s years of experience in designing and manufacturing high-performance training equipment. For more information about Concept2, visit concept2.com.
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